Browsing "General"

Brand Mismanagement 101 a.k.a. the Netflix Debacle

Brand Mismanagement 101 a.k.a. the Netflix Debacle

In the midst of our daily morning routine – which includes checking email for most— all Netflix subscribers received an [...]

Sep 19, 2011     No Comments
Read More
What’s New at Drift!

What’s New at Drift!

Hello folks! We’re off to another great start to the week over here at Drift. Although it seems we have [...]

Sep 19, 2011     No Comments
Read More
SEO and Copywriting: Writing for Man and Machine

SEO and Copywriting: Writing for Man and Machine

Many writing teachers are only able to agree on one thing— consider your audience before you start writing. This rule [...]

Jul 5, 2011     No Comments
Read More
Learning a Language I Never Really Knew Existed

Learning a Language I Never Really Knew Existed

Spanish, French, Italian, Latin … these are some of the languages that are typically the answer to the question, “What [...]

Jun 17, 2011     2 Comments
Read More
Protecting your Brand online over time

Protecting your Brand online over time

Ignoring online voices can cost you Several years ago I worked in the games industry. At that time, the company [...]

Oct 25, 2010     No Comments
Read More
No Thumbnail

Twitter for Business 101

We’ve had many questions regarding Twitter over the past several months from clients, peers and in consultations. “What is this [...]

Jul 24, 2009     No Comments
Read More