Browsing "General"
Brand Mismanagement 101 a.k.a. the Netflix Debacle
In the midst of our daily morning routine – which includes checking email for most— all Netflix subscribers received an [...]
What’s New at Drift!
Hello folks! We’re off to another great start to the week over here at Drift. Although it seems we have [...]
SEO and Copywriting: Writing for Man and Machine
Many writing teachers are only able to agree on one thing— consider your audience before you start writing. This rule [...]
Learning a Language I Never Really Knew Existed
Spanish, French, Italian, Latin … these are some of the languages that are typically the answer to the question, “What [...]
Protecting your Brand online over time
Ignoring online voices can cost you Several years ago I worked in the games industry. At that time, the company [...]
Twitter for Business 101
We’ve had many questions regarding Twitter over the past several months from clients, peers and in consultations. “What is this [...]


