Drive: Matthew Patton

May 22, 2012 by     5 Comments    Posted under: Drive: Profiles of Success, Featured Articles

Every business cycle has its slow times. How do you handle this?

We’re headed right for the slow times in the jewelry business – June through August, a little bit into September. Kids are out of school, people go on vacations, so funds are diverted toward that. They don’t really spend a lot of it on jewelry. The biggest thing is don’t freak out. It’s like this every year. It’s going to happen. So don’t worry about it, there’s nothing you can do. If you’re not prepared for it, shame on you. But you have to know what to expect.

What is one piece of advice you’d tell any aspiring entrepreneur?

Don’t be afraid to fail. One of the most successful people I look at in the Baton Rouge area is Price Leblanc Toyota. He has built an amazing car dealership, one of the biggest in the southern United States. But I’ve been told he has bankrupted himself more than once to get where he is today. The fear of failure is what drives people to not do it. It’s getting out of that comfort zone. It’s unfamiliar territory, and people don’t like that. You can be very confident, and you can be very prepared. But you can still fail. So you have to be okay with that.

If you could talk to yourself when you first thought of becoming an entrepreneur, with what you know now, what advice would you give yourself?

I should have done it 3 years ago. I know why I waited so long to do it – it was the financial aspect, planning to make sure I could survive the startup process. But I should have done it 3 years ago. You have to trust your gut.

What are you looking forward to in the future?

The next step of the business. I don’t want it to be a one-man operation forever. My ultimate goal is to figure out how to transition this business model into more than a one-man operation. Because right now everybody that’s doing this is doing it this way. There’s got to be something beyond me being the guy you go to when you need a piece of jewelry. There’s got to be more to this business model.

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5 Comments + Add Comment

  • Way to go Matthew!! I have always been impressed with Matthew’s maturity, drive, and commitment to his customers. He knows diamonds and loves to share that knowledge with others.

    Good luck!

    Patty and Geno

  • This is a great piece on Matthew and his story. It is inspiring to see people like Matthew step out to take a risk to go after a dream. I know he will be successful!

    Jason Doise

  • Matthew, you are doing a great job. I am very impressed in your knowledge of your business. You are setting standards. Glad to know you!!

  • Way to take that leap of faith and find happiness along the way. Happy for your Matthew!

  • Mathew does a fantastic job of picking out the perfect pieces of jewlerly! He recently assisted my husband in picking out his gift to me and making our 11 yr anniversary very special. The necklace Matthew helped him select is gorgeous! Thank you so much for going over and beyond!

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